Results · Real numbers

Numbers, not promises

Before running ads for studios, we ran them for our own online store, for more than three years. Everything below comes straight from our tools, screenshots included. The first three studios in Dubai will be added to this page with their agreement.

Main reference

Our own online store, grown with Meta ads

Since early 2023 we have run this store end to end: the site, the Facebook and Instagram ads, the creative and the weekly numbers. It is the same work we do for a studio, with the same tools and the same discipline.

NZ$0
in sales since February 2023, in New Zealand dollars
0
orders placed on the store
€0
spent on Meta ads in the main ad account
€0
in sales generated by those ads, or €2.19 per euro spent

How to read these numbers. ROAS is the return on ad spend. A ROAS of 2.19 means every euro put into ads brought back €2.19 in sales. A second ad account, in US dollars, shows $21,827 spent for $39,297 in sales, a ROAS of 1.80.

For a studio we do not measure online sales. We measure trials booked, trials that showed up, and members. The logic is the same: what a trial costs, and what a member is worth.

Sales generated per ad setSpentGenerated
Ad set 1×2.48
Ad set 2×2.25
Ad set 3×1.73
Ad set 4×3.22
Ad set 5×1.61
Ad set 6×6.59
Ad set 7×2.61
Ad set 8×1.54
Across these 8 ad sets: €32,283 spent, €82,570 generated×2.19 on average across the account
Meta Ads Manager, campaign view: 55,348 euros spent, 1,535 purchases, average ROAS 2.19
Meta Ads Manager, campaign view: €55,348 spent, 1,535 purchases, average ROAS of 2.19 and €121,166 in attributed sales.
Meta Ads Manager, ad set view: 48,867 euros spent, ROAS from 1.54 to 6.59
Ad set view: €48,867 spent, with a ROAS from 1.54 to 6.59 depending on the audience tested.
Meta Ads Manager, US dollar account: 21,827 dollars spent, 336 purchases, 39,297 dollars in sales
Second ad account, in US dollars: $21,827 spent, 336 purchases, $39,297 in sales.
Shopify dashboard, February 2023 to June 2026: 446,586 dollars in sales, 3,272 orders, 157,870 visits
Shopify dashboard, February 2023 to June 2026: NZ$446,586 in sales, 3,272 orders, 157,870 visits, 2.03% conversion rate.
Shopify dashboard, January 2023 to August 2025: 145,904 visits, 420,918 New Zealand dollars in sales, 3,101 orders
Shopify dashboard, January 2023 to August 2025: 145,904 visits, NZ$420,918 in sales, 3,101 orders.

Six years of paid ads

What we ran before Incimedia

€0
in ad budget managed on Google Ads and Meta Ads since 2020
€0M
in sales generated by those campaigns
0
training programmes where the founder coached, then led the coaching team, on ads and e-commerce
★★★★★
“Dorian helps us analyse the data, understand our customer better and build a stronger creative strategy, so we get better results and scale the brand.”
Léa Mary, founder of Kahee Beauty and the Limitless Club, about Dorian Blanc, founder of Incimedia. Translated from French.

And for studios?

The first studio results will be published here

These are e-commerce numbers, not studio numbers. That is why the first three studios in Dubai get a launch rate: in exchange, their trials, shows and members will be published on this page after three months, with their agreement. Until then, here is what we commit to, and what we refuse to do.

We commit to

  • Count every trial, every show and every member, and give you the cost of each
  • Tell you when a week is bad, and what we change
  • Announce the fee before we start, and keep it
  • Message you before we touch your ad budget

We refuse to

  • Promise a number of members before anything is live
  • Invent reviews or client results
  • Sell the same lead to three other studios
  • Bury you in reports nobody reads
Dubai skyline at dusk

Want this kind of tracking on your studio?

A 20-minute call to look at your schedule, your intro offer and what a new member is worth to you. You leave with a plan and a price. No obligation.